Dashboard Metrics Explained

Overview

The Ultimate Social Proof dashboard provides real-time analytics to help you understand how your social proof widgets are performing. This guide explains each metric and how they're calculated so you can make data-driven decisions to optimize your store's conversion rates.

Key Metrics

Impressions

Impressions represent the total number of times your social proof widgets were displayed to visitors. Every time a widget loads on a page, it counts as one impression.

For example, if a single visitor views three product pages and each page displays a toast notification, that counts as three impressions. If they refresh one of those pages, it counts as a fourth impression.

The dashboard also shows unique impressions, which counts distinct visitor sessions that saw each widget. This helps you understand reach versus total exposure.

Sessions Exposed

Sessions Exposed (also called "Session Exposures") measures the number of unique visitor sessions that saw at least one of your social proof widgets during the selected time period.

This metric is different from impressions because it counts visitors, not views. If the same visitor sees your widgets 10 times across different pages, they still count as just one session exposure.

Use this metric to understand how many unique shoppers are being influenced by your social proof messaging.

Assisted Revenue

Assisted Revenue shows the total revenue from orders where the customer saw at least one social proof widget during their shopping session before completing a purchase.

This helps you understand the potential revenue impact of your social proof widgets. If a customer views a product page with a "15 people bought this today" notification and later places an order, that order's revenue is attributed to your widgets.

Assisted Orders

Assisted Orders counts the number of completed orders where the customer was exposed to at least one social proof widget before purchasing.

Combined with Assisted Revenue, this metric helps you calculate the average order value for customers who interacted with your social proof widgets.

How Attribution Works

Ultimate Social Proof uses session-based attribution to connect widget exposure to purchases. Here's how it works:

1. Session tracking: When a visitor arrives at your store, they're assigned a unique session identifier.
2. Widget exposure recording: Each time a visitor sees a social proof widget, we record which widget types they've been exposed to during their session.
3. Purchase attribution: When an order is placed, we check if that visitor's session had any widget exposures. If so, the order is counted as an "assisted order" and its value is added to "assisted revenue."

This approach provides a clear picture of which sessions were exposed to your social proof messaging before converting, helping you measure the correlation between widget exposure and purchases.

Impressions vs. Sessions: What's the Difference?

Understanding the difference between these two metrics is key to interpreting your analytics:

Example scenario: Imagine 100 unique visitors browse your store in a day. Each visitor views an average of 3 pages, and each page shows a social proof widget. Your metrics would show:

• Impressions: 300 (100 visitors × 3 pages each)
• Sessions Exposed: 100 (unique visitors)

A high impressions-to-sessions ratio indicates that visitors are browsing multiple pages and seeing your widgets repeatedly, which can reinforce your social proof messaging.

Widget Performance Breakdown

The dashboard includes a detailed performance table that breaks down metrics by widget type. This shows you:

• Impressions per widget: Which widget types are getting the most visibility
• Visitors per widget: How many unique sessions saw each widget type
• Assisted orders and revenue per widget: Attribution data for each widget type
• Conversion rate: The percentage of exposed sessions that resulted in a purchase

Use this breakdown to identify your highest-performing widgets and optimize your social proof strategy accordingly.

Time-Based Analytics

The dashboard chart shows your impressions and session exposures over time. You can filter by different date ranges to analyze trends:

• Today: Hourly breakdown of today's performance
• Last 7 days: Daily trends for the past week
• Last 30 days: Daily trends for the past month
• Custom range: Select specific start and end dates

The available date ranges depend on your plan tier. Upgrade to access longer historical data for deeper trend analysis.

Tips for Using Your Dashboard

• Monitor regularly: Check your dashboard weekly to spot trends and anomalies.
• Compare widget types: Use the performance table to see which widget styles resonate most with your customers.
• Track before and after: When you make changes to your widgets, note the date and compare metrics before and after.
• Focus on conversion rate: A high impression count is good, but the conversion rate shows how effectively your widgets drive sales.