Widget Performance Breakdown
Understanding Your Widget Performance Data
The Widget Performance table in Ultimate Social Proof gives you a detailed breakdown of how each widget type is performing in your store. This data helps you understand which social proof elements are driving the most engagement and contributing to your sales.
Where to Find Widget Performance Data
Your widget performance breakdown is displayed on the main dashboard of Ultimate Social Proof. Look for the "Widget performance" table below the main traffic chart. This table shows metrics for each widget type you have enabled in your store.
Widget Types Explained
Ultimate Social Proof offers several widget types, each designed for different purposes:
Toast Widgets
Toast notifications appear as small pop-up messages, typically in the corner of your store. These include:
- Toast Sales - Shows recent purchase notifications to create urgency
- Toast Viewers - Displays how many people are currently viewing a product
Inline Widgets
Inline widgets are embedded directly within your product pages for seamless integration:
- Inline Sales - Shows purchase activity directly on the product page
- Inline Viewers - Displays current viewer count embedded in the page content
Performance Metrics
The widget performance table tracks five key metrics for each widget type:
Impressions
The total number of times a widget was displayed to visitors. A high impression count indicates your widget is being shown frequently across your store.
Visitors
The number of unique visitor sessions that were exposed to this widget type. This helps you understand your reach beyond raw impression counts.
Assisted Orders
Orders where the customer saw this widget type during their shopping session before making a purchase. This metric helps you understand which widgets are contributing to conversions.
Assisted Revenue
The total revenue from orders where customers were exposed to this widget type. This shows the monetary impact of each widget on your sales.
Conversion Rate (Conv %)
The percentage of visitors who saw the widget and went on to make a purchase. This is calculated by dividing assisted orders by the number of visitors exposed to the widget.
Identifying Your Top Performers
Use these strategies to identify which widgets work best for your store:
Compare Conversion Rates
Look at the Conv % column to see which widget types have the highest conversion rates. A higher conversion rate indicates that widget is particularly effective at influencing purchase decisions.
Analyze Revenue Impact
Check the Assisted Revenue column to understand the monetary contribution of each widget. Even if a widget has fewer impressions, it might drive significant revenue.
Balance Impressions and Conversions
A widget with high impressions but low conversions might need adjustment. Consider its placement, timing, or content to improve effectiveness.
Using Data to Optimize Your Configuration
Based on your performance data, you can make informed decisions about your widget setup:
Double Down on Winners
If a particular widget type shows strong conversion rates and assisted revenue, consider expanding its use. You might enable it on additional pages or adjust its display frequency.
Adjust Underperformers
Widgets with low conversion rates might benefit from:
- Different positioning on the page
- Adjusted timing for when they appear
- Modified messaging or display duration
- Testing on different page types
Test Different Combinations
Try enabling different widget combinations and compare performance over time. Some stores see better results with toast notifications, while others benefit more from inline widgets.
Filtering Your Data
The dashboard toolbar allows you to filter performance data in two ways:
By Date Range
Select different time periods to analyze performance. Compare recent data to historical performance to spot trends. The available date ranges depend on your plan tier.
By Widget Category
Filter to see only Toast widgets or only Inline widgets. This helps you compare overall category performance and decide where to focus your optimization efforts.
Understanding the Totals Row
At the bottom of the performance table, you will see a totals row. Note that while total impressions are summed, the visitors, orders, and revenue columns show dashes. This is because these metrics can overlap across widget types—a single visitor might see multiple widgets before purchasing, so summing would double-count.
Best Practices
- Review weekly - Check your widget performance at least once a week to catch trends early
- Make gradual changes - When optimizing, change one thing at a time so you can measure the impact
- Consider context - High-traffic periods like sales or holidays might skew your data
- Look at the full picture - Use widget performance data alongside your overall store analytics for complete insights
Need Help?
If you have questions about interpreting your widget performance data or need help optimizing your configuration, contact our support team. We are happy to help you get the most out of Ultimate Social Proof.